![]() The experience will also take to the streets of 10 cities around the world. We have worked very collaboratively with the Daft Punk team and are very excited for fans to discover the AR experiences created around the cult album Random Access Memories.” Advertisements This technology allows us to enrich the experience around a work of art and to create innovative and creative interactions between an artist and its audience. Switching the device to the from-fcing camera while the lens is active will also let users wear the crystal helmet while continuing to listen to the song.ĭonatien Bozon, director of Snapchat’s AR Studio, said, “When we met with Daft Punk’s creative and management team earlier this year, we immediately saw their interest in augmented reality. The lens will also let people listen to a Daft Punk track called Horizon. Starting on Wednesday, Snapchat users will have the opportunity to scan to the original Random Access Memories album artwork with Snapchat’s camera to trigger a “crystal helmet” AR lens that causes a crystal Daft Punk helmet to appear on the screen in augmented reality. Snapchat AR Studio partnered with Daft Punk’s creative team to create a series of augmented reality experiences called “Daft Punk: Memories Unlocked.” Advertisements Analog Artifact) Related | Snapchat Brings AR Lenses To Microsoft Teams Online Advertising Companies South Africa.Online Advertising Agencies Netherlands.Decibel Peak // Flashback (feat. The Snapchat app, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. ![]() Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted or uncensored than other more public-facing platforms.Ībout 71% of Snapchat users use it only or mostly for peer-to-peer messaging, and about 60% of the interactions on the platform are between close friends. Snapchat has about 382 million monthly active users. As far as reaching a young audience, about 73% of 18- to 24-year-olds use Snapchat. Meanwhile, in the battle between TikTok vs Snapchat, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. TikTok is a video-sharing social networking app, where users can share their own videos as well as follow, like, and comment on other creators’ profiles.ĭiscover the agency arrow_forward Advantages of Snapchat for MarketingĪs with any social media tool, Snapchat has its own quirks, which make for unique benefits (and drawbacks) for marketers.Īt its core is the 24 hours time limit which means that the content posted will not be available for more than a day after posting and in general the disposable nature of its content. That’s why many marketers use the tool in order to provide followers with exclusive live content, for example, behind-the-scenes footage from a shoot or a live event. Hurry! It’s got Built-In Urgency!Īs mentioned just above, the beauty of snapchat contradicts what many consider its major flaw: the idea that images disappear. Snaps are designed to have a short lifespan -making snaps that are meant to disappear creates a sense of urgency. You can do a behind the scenes and show your followers what a day in the life at your business is like, or do any number of promotions that play on that sense of urgency.Īn absolute goldmine for the savvy marketer! For example, many companies go so far as to include QR or quick response codes which would connect users to the companies website when scanned. These Snapchat scanners are a new way for people to find out your location. They use your phone to calculate where you are and then send that information back to the scanner’s server. The scanner will then send the location of your phone back to its server and will be able to pinpoint your location to within a few feet. Some companies, like yogurt seller Chobani, are more playful. They use Snapchat’s text function as a new marketing tool.Ĭhobani posts marketing videos to their own account every morning, or “enter a code to win one of 3,000 pumpkin pies.” Chobani believes that Snapchat is a priority for them to stay with the times. The benefits of using Snapchat for branding support include instant relevancy, constant engagement, and the ability to convert young demographics through offers of discounts and prizes. The upside seems to outweigh the disappearing nature of the images, even for someone recognized for their prowess in photography. It’s also a great way to get to know your customers. ![]() You can send them messages and photos and they can send you messages and photos. Snapchat has a lot of advertising options too. ![]()
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